Measurement, not marketing

We asked AI about dentists in Peterborough 1035 times. Here's who it recommends.

When a patient asks ChatGPT, Claude, or Gemini for a dentist, a handful of names come back again and again — and most practices barely appear. AIVI Labs measures exactly how often each practice is named, across six AI surfaces. No scores, no guesswork — measured facts.

Peterborough, Ontario is live now. Not your city? We'll measure it — ask on the report page.

1035
Measured AI answers about local dentists, aggregated into a mention rate per practice.
6
AI surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and the Google Local Pack.
8
Peterborough practices never named in a single AI answer.

How patients find a dentist is changing — and it's measurable.

The way people choose a local provider has moved through three eras. We don't ask you to take the shift on faith. We measure where it stands today.

Yesterday

Patients Googled and clicked

Practices surfaced on keywords, backlinks, and page speed. SEO agencies owned that playbook — and a whole industry grew up to game it.

Traditional SEO
Today

Patients ask AI and trust the answer

ChatGPT, Claude, and Gemini answer directly — often with no click at all. A few practices get named; the rest are simply absent from the conversation.

AI answers directly
Tomorrow

Agents book on a patient's behalf

As assistants start scheduling appointments directly, a practice AI doesn't name with confidence won't even make the shortlist.

Agentic booking
We don't predict this — we measure it. Yesterday and Tomorrow are context. Today is a fact: we ran the queries, recorded every practice named, and counted. What you get from us is the measurement, not a forecast.

A measurement company for AI search.

Think of us as a ratings agency for the AI era — an independent measurement layer, not another agency selling you traffic.

Our posture

AIVI Labs is the measurement layer. We don't sell SEO services. We don't make recommendations to AI platforms, and we don't promise to move you up their answers. We measure what is actually happening — how often each practice is named — and we report it plainly.

Every practice is measured the same way, in the same week, against the same six AI surfaces. That's what makes the number a fact you can act on rather than a score we invented.

One city, measured end to end.

Peterborough is our first fully measured market — its dental practices measured across the six AI surfaces and aggregated from 1035 answers into a mention rate for each practice.

GPChatGPTOpenAI
CLClaudeAnthropic
GMGeminiGoogle
PXPerplexityPerplexity
AIGoogle AI OverviewsGoogle · SERP
LPGoogle Local PackGoogle · SERP

See exactly how it's done on the methodology page.

The small-business playbook for AI search.

A plain-language guide to what AI assistants actually read when they decide which local businesses to name — and what you can do about it. We're writing it now. It'll be free.

The AIVI field guide to AI visibility — coming soon

Leave your email and we'll send it the day it's out. One email, no spam.

We'll email you the field guide when it's published, plus the occasional measurement update. Unsubscribe anytime.

Find out how often AI names your practice.

Pick your practice, and we'll email your measured report. Instant, automated delivery — no sales call.