AI visibility research

Know exactly what AI says about your business.

Your customers ask ChatGPT, Gemini, Claude, Perplexity and Google for recommendations. We ask what they ask, hundreds or thousands of times, and show you:

  • where you're named, and where you're not
  • where competitors are named instead of you
  • which websites the AI is reading
Get your own study See our studies

45,000+

times asked so far, across every study

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI answers
  • Google map results

What your own study shows you

Clarity on where you stand, and why

We work out the questions your customers actually ask, then put them to every major AI platform, over and over. You come away with a clear picture of four things.

01

Where you're named

How often each AI and Google names you: question by question, platform by platform, market by market.

02

Where competitors beat you

The questions, places and platforms where a competitor is named and you're not.

03

What the AI is reading

The websites behind the answers: which list you, which list your competitors, and what they say.

04

What changes over time

Ask again later and see what moved, for you and for them.

What we don't do: sell fixes, rankings or placements. We measure independently, so the numbers mean something.

What it looks like for you

A local business in a competitive town How often you're named next to every competitor in town, on each platform we measure. See it in our dentist study → A group with several locations Neighbourhood by neighbourhood: where each location shows up, and where it doesn't. See it in our Toronto study → A firm working across many cities Which cities you're named in, and who's named in the ones you're not. See it in our injury law study → A directory, review site or publisher How much the AIs rely on you, on which platforms, and for which questions. See it in our sources study → A brand with a rival Which AIs pick you, which pick them, and which won't choose at all. See our Coke vs Pepsi find →

Why ask more than once?

  • Ask an AI the same question twice and you'll often get a different list.
  • A single screenshot only shows what happened once.
  • We ask hundreds or thousands of times, across platforms and days.

So what we report is a rate, not a guess.

How we measure →

Illustration. Each square is one answer to the same question: green where a business was named, white where it wasn't. No single square tells you much. The pattern does.

Studies

Our studies

Each one is real work in a real market. Together they show what your own study could uncover.

Dentists & injury law · Jul–Oct 2026 · 70,000+ sources recorded Where AI gets its answers When AI names a business, it's usually repeating something it read online. For the dentists we studied, the AIs kept going back to the same handful of review and directory sites. Most businesses have no idea which sites those are. Read the study → In progress Toronto & Tampa · Results in November Where does AI point families looking for senior care? When a family asks ChatGPT to help find a retirement home or dementia care for a parent, who does it name? The homes themselves, a placement service, or the public system? We're asking in Toronto and Tampa right now. Get the results by email → 20 Ontario cities · Oct 2026 · 2,400 asks Personal injury law across Ontario Ask AI for an injury lawyer in Ottawa, London or Sudbury, and the firm it names most is usually a local one. We asked in 20 Ontario cities. Being named in one city doesn't mean you'll be named in the next. Read the study → Toronto · Aug–Oct 2026 · 14,000+ searches Toronto, neighbourhood by neighbourhood Ask ChatGPT for a dentist in Bloor West Village, then in Etobicoke right next door, and the two lists won't share a single name. To AI, every Toronto neighbourhood is its own market. You can be named for "Toronto" and still be missing in your own neighbourhood. Read the study → Peterborough & Belleville · Jul–Aug 2026 · 11,500+ searches Dentists in two Ontario cities Ask ChatGPT, Claude or Google for the best dentist in town, and you won't get the same answer from each. Some name the dentist, some name the clinic, and some won't pick a "best" at all. We asked thousands of times in two Ontario cities to see who each one names. Read the study → Across all studies · May–Oct 2026 Ask twice: how consistent are AI answers? Ask ChatGPT the same question twice and you'll often get a different list. We wanted to know whether that makes AI impossible to measure. It doesn't! Ask enough times and a business's rate comes out accurate to within a few points. Read the study →

Lab finds

Quick experiments

Small, quick experiments. Not studies, and we say so. They're here because the behaviour is worth seeing.

Lab find · 240 answers · 21 Oct 2026 Coke or Pepsi? Two AIs pick. Two won't. Read the find →

Find out exactly what AI says about you.

Tell us your business, your competitors and your markets. We'll work out the questions your customers ask, measure the answers, and show you where you stand.

Get your own study

New findings by email

When a study turns up something worth knowing, we'll send it. Only when there's something new.