Your own study

See exactly what AI says about your business.

More and more people ask ChatGPT, Gemini, Claude, Perplexity or Google who to call, where to go and what to buy. A study of your business shows you what those answers say about you and your competitors, measured properly, with the sources behind them.

Request your study

What you get

Where you're named

How often each AI and Google names you, as a measured rate, not a screenshot. Broken down by question, by platform and by market.

Where your competitors beat you

You choose the competitors. We show the questions, places and platforms where they're named and you're not, and the reverse.

What the AI is reading

The websites behind the answers: which ones each AI leans on, whether they list you or your competitors, and what they say about you, word for word.

What changes over time

AI answers move as the models and the web change. A free check-up six weeks after your study shows what moved, for you and for them. After that, we can keep measuring monthly or quarterly.

Kinds of study

Most studies are one of these. Each is built on work we've already done.

You against your rivals Your rate and theirs, question by question and platform by platform, in the markets you choose. Where they're named and you're not, and the reverse. See it in the dentist study → A whole city, mapped Every neighbourhood in a metro: which ones the AI treats as a market of their own, who it names in each, and where it names no one. For groups choosing where to open, and agencies working one city. See it in the Toronto study → Where the AI gets its information The websites behind the answers in your industry, which platform leans on which, and whether they include you. See it in the sources study →

Something else? Tell us what you want to know. If we can measure it properly, we'll tell you how. If we can't, we'll say so.

How it works

Step 1

Tell us about you

What you offer, where, and who you compete with.
Step 2

We set the questions

From evidence of how your customers really ask. We test the wording first, and show you the questions before the main run.
Step 3

We ask, over and over

Every question, on ChatGPT, Gemini, Claude, Perplexity and Google, many times over several days.
Step 4

You get the picture

A clear report, private to you, and a free check-up six weeks later. Keep tracking monthly or quarterly if it's useful.

What counts as a market? One kind of business in one place, named the way your customers name it when they ask. "HVAC in The Beaches" and "HVAC in Toronto" are different markets. In our Toronto dentist study, every neighbourhood got its own answer. We work out which ones matter to you when we set the questions.

Who it's for

Anyone whose customers might ask an AI before they ask anyone else. Some examples, each backed by work we've already done:

Local businesses Your rate next to every competitor in town. Dentist study → Multi-location groups Every location, in its own neighbourhood. Toronto study → Professional firms City by city, against the firms you compete with. Injury law study → Directories and publishers How much the AIs rely on you, and for what. Sources study → Brands with a rival Which AIs pick you, and which pick them. Coke or Pepsi find →

What we don't do

We don't sell fixes, rankings or placements, and we never charge anyone to appear in a study. We measure independently, so the numbers mean something.

The measurement is ours. You get your full results, privately. Other businesses in your market can get their own results too, and we never tell them who asked for the study. Tracking subscribers can keep their market's results to themselves.

Request your study

Tell us a little about your business. We'll reply with how we'd measure it and a fixed price.

Studies start at US$1,500 for one market, including the questions and a free check-up six weeks later. Tracking after that is US$300 a month or US$500 a quarter per market.